Time Management




Negotiate like a Champion



Negotiating is not a talent, it is a skill which should be taught and constantly be trained.


In this training you will learn how to improve your negotiation skills, learn about negotiation strategies, the art of persuasion and the psychology behind every negotiation. After this training you will know the principle elements of a successful negation, be able to prepare and steer your negotiations and make your business more successful. The training is based on the Harvard Negotiation Method covering aspects such as: 

  • Developing a negotiation strategy
  • The art of persuasion
  • Psychology for negotiators
  • How to communicate with difficult negotiators
  • How to discover and counteract manipulations

Training contents are:

  • The basic elements of principled negotiations: A strategy, a checklist.
  • Preparing for negotiation: A toolbox, a road map.
  • The psychology of negotiation
  • Negotiation styles
  • Persuasion
  • Communication and emotions
  • Negotiating successfully as a Team
  • Role-plays to practice your learning



Herbert Utz - Negotiate like a champion

Herbert Utz is a negotiation trainer and consultant. He holds a master degree in Aerospace Engineering from the Technical University of Munich (TUM), Germany, and is a graduate of of the International Space University. Having received his training as negotiation instructor at Harvard Law School and the Harvard Program of Negotiation, Herbert served global clients (mostly Fortune 500) across various industry sectors in Europe, the Americas, and Asia.


Herbert is founder and owner of max57®, a negotiation training and consulting firm, serving international clients such as General Motors, Cisco, Meritor, Acision and Intergraph. He is also the founder, owner, and Chairman of two publishing companies, having published over 4500 books in the past 20 years, including „517 Tage“, the German edition of „Detik-Detik Yang Menentukan“ by former Indonesian president Bacharuddin J. Habibie.


 This training can be booked as in-house training.

Contact us for your individual quote at mail@horizonp.de